Glossary
Social proof
Social proof is the psychological principle, formalized by Robert Cialdini in 1984, by which individuals use the behaviors and choices of others to guide their own decisions, particularly in contexts of uncertainty.
Also known as
- social proof
- social proof
On a 2026 B2B landing page, social proof formats ranked by impact (measured by Nielsen Norman Group, Wynter): (1) **quantified case studies** ("Acme increased their CTR by 47%"), (2) **testimonials with photo + name + company + LinkedIn**, (3) **recognizable customer logos**, (4) **G2/Capterra reviews with score**, (5) **usage metrics** ("12,000 brands trust us"), (6) **institutional badges** (SOC2, ISO, Made in France).
Anti-patterns: (1) generic testimonials like "great tool!" (anonymous or no name), (2) non-clickable, unattributed logos (raises suspicion of stock usage), (3) round metrics without a timestamp ("more than 10k customers" for 5 years), (4) undated reviews (reviews dated <12 months are 2× more credible). The golden rule: social proof must be **verifiable** — every testimonial must be cross-checkable via LinkedIn or an external link.
In the getchatsocial.com product
getchatsocial.com displays Brandyze (parent) social proof on its landing page: 200 MCP tools, partnerships with French B2B brands, presence on Product Hunt. Building social proof is not automated by the product itself.
FAQ
Which social proof format converts best in B2B?
Quantified case studies (concrete result + name + photo + company) convert best. Generic testimonials without attribution convert poorly and can even erode credibility.
Where should you place social proof on a landing page?
At least 3 locations: (1) a customer logo bar just below the hero (above the fold), (2) one or two video testimonials in the middle of the page (the doubt zone), (3) a detailed case study near the bottom of the page (the decision zone).