Marketing expert
Aleyda Solis— International SEO · consultant
X · conferences · 150k+ on X · ES/UK
Aleyda Solis is a Spanish-origin SEO consultant based in London, founder of Orainti, who has become one of the most-followed voices in international SEO (hreflang, multi-region, technical SEO) and operator of the SEOFOMO newsletter.
Also known for
- International SEO (hreflang)
- SEOFOMO
- Free tools as an authority strategy
Style fingerprint
Primary format
X threads + SEOFOMO newsletter + conferences
Tone
Technical, factual, methodical
Structure
Technical diagnosis + screenshots + procedure
Vocabulary
Technical SEO English (hreflang, canonical, crawl budget)
Aleyda Solis founded her consultancy Orainti in 2014 and has since advised global brands on international and technical SEO challenges. Her expertise focuses particularly on complex hreflang implementations, multi-region architecture, and deep technical diagnosis — areas less glamorous than content SEO but decisive for international e-commerce and SaaS sites.
She runs the SEOFOMO newsletter (newsletter and podcast), the Remoters community, and several free tools (Crawlit, the robots.txt generator, etc.) that all serve as authority surfaces for her consultancy. That multi-channel strategy is publicly documented and often serves as a model for SEO consultants who want to structure their own visibility.
Her influence extends beyond pure technical SEO: she has contributed to defining the hreflang best practices adopted by Google, and is among the most listened-to voices in the international SEO community.
In the getchatsocial.com product
getchatsocial.com includes 8 Brandyze SEO tools covering the first technical and content levers (keyword analysis, topic clusters, content plan, competitor deep-dive, article brief, citation worthiness, multi-LLM check), and remains complementary to an international hreflang audit of the Orainti type for multi-region sites.
Frameworks & methods
International SEO (hreflang)
A hreflang implementation methodology for multi-region and multi-language sites, now a reference in the SEO community and aligned with Google best practices.
SEOFOMO
A weekly newsletter and podcast aggregating important SEO news, run by Aleyda Solis for several years.
Free tools as an authority strategy
The production of free tools (Crawlit, robots.txt generators, hreflang audits) as authority surfaces and entry points to the Orainti consultancy.
FAQ
Who is Aleyda Solis?
Aleyda Solis is a Spanish-origin SEO consultant based in London, founder of the Orainti consultancy and a recognized specialist in international, technical, and hreflang SEO.
What is SEOFOMO?
SEOFOMO is the weekly newsletter and podcast run by Aleyda Solis, aggregating important SEO news — a go-to intelligence resource for the international SEO community.
What is Aleyda Solis's primary expertise?
International and technical SEO: complex hreflang implementations, multi-region architecture, and deep technical diagnosis. She has been advising clients through her Orainti consultancy since 2014.
Reference source
www.aleydasolis.com